How to Suggest a Crumbl Flavor
Crumbl is known for their fantastic menu of creative cookie (and dessert!) flavors, but did you know that YOU can suggest a flavor all your own? Crumbl doesn’t make any promises, but here’s how you can submit your dream flavor directly to Crumbl. Maybe your flavor will be Crumbl’s new favorite cookie!
Want to design a cookie and see Crumbl potentially bake it up in real life? Here’s a quick step-by-step guide for how to suggest a flavor to Crumbl. Plus, some helpful tips to get your flavor on their real-life menu!
How to Suggest a New Crumbl Flavor
Crumbl might have originated over 300 cookie flavors all on their own, but there’s still room for more! Fans are constantly suggesting flavors and hoping for brand-new additions to the Crumbl menu.
If you have an incredible flavor idea you want to suggest, here’s how to do it!
- Open the Crumbl website (not the app) on your phone and scroll to the very bottom of the website. Under “Company”, click “Support”.
- Then, on the next page, tap “Make a Suggestion“.
- When you select “New Cookie Flavor” you’ll be able to select a variety of options such as “Bring back flavor”, “New Flavor Idea”, “Dietary suggestions” and more! You can even give feedback on flavors!
Now, just type in your idea, submit to Crumbl, and you are set!
Be sure to be clear about what you think you should be base flavor of the cookie, the frosting or toppings, and any additional mix-ins or toppings you want to add.
Pro tip: While lots of Crumbl fans suggest flavors on social media, using the form is the best way to make sure your suggestion is seen by Crumbl flavor developers!
Before You Suggest a New Flavor, Do This!
Before you suggest a new flavor, check out some past menus and my complete list of all Crumbl flavors. This list is comprehensive and includes every Crumbl flavor released.
I’ve been keeping track since 2022 and managed to find a lot of the old cookies too. Make sure that your flavor isn’t already present on Crumbl’s lineup.
A good flavor suggestion should be something a little different that they haven’t done before!
How to Create Your Own Crumbl Flavor
If you really want to see your own cookie creation come to life, but you aren’t sure where to start, follow this short guide!
Choose a base cookie
Crumbl has a variety of “base” cookie recipes, such as chocolate, vanilla sugar, original (their milk chocolate chip base), Oreo, graham cracker crust, pie crust and more.
They also have base cookies that are unique to particular flavors. Choose your preferred base flavor first or invent a new one.
Decide if you’ll use mix-ins, frostings, or both!
Lots of cookies are simple. For instance, the Milk Chocolate Chip cookie only has giant milk chocolate chips mixed in. That’s it! Others are far more complicated.
For instance, consider the Benson Boone Cookie. This recent cookie had EVERYTHING! Crumbl described it as a “chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream.”
Phew!
We’ve got an oreo-style chocolate cookie, a lemon-berry-marshmallow topping, and a drizzle of white “chocolate” and more cookies&cream pieces. All packed into one cookie.
So yeah, I’d say the sky is the limit!
Garnish the cookie
Don’t forget to make it look pretty! A lot of the frosted cookies are simply swirled or perhaps even piped, but you can add drizzles, sprinkles, crumbles, streusel, fruit, whatever you want to make an incredible cookie.
What Kind of Flavors Should I Suggest?
Need more help getting started? Here’s more inspiration and ideas for your perfect cookie!
Get Inspiration from Vintage Recipes
Crumbl’s Strawberry Pretzel Pie Cookie is a play on the potluck classic, Strawberry Pretzel Salad. Hint: it’s not actually a salad. This is such a good one I even made my own copycat recipe for it!
Vintage recipes such as Shoofly Cupcakes, Coca-Cola Cake, and Oh Henry Bars are classics that you may never have even heard of. They could be amazing inspiration for a brand-new cookie idea!
Avoid Alcohol-Based Ideas
Fans have noted that Crumbl tends not to create cookies based on alcoholic beverages or caffeine beverages. So if you are hoping to see a cappuccino cookie, it might not happen anytime soon. On the other hand, you never know what could be possible!
Think About Ways to Add Style
Don’t just think of what the cookie will taste like, but what it will look like too! Colors and styling are really important in the Crumbl world. So if you have thoughts, include them with your idea.
Maybe your idea is inspired by a new trend or a potential collab. Crumbl loves doing celebrity collabs and cookies inspired by pop culture could be a hit.
Try a Seasonal Recipe
Think seasonal! There are so many fun options around seasonal ingredients and holidays. Maybe a seasonal flavor (all things pumpkin!) would be just the ticket for a splashy new flavor.
Offer Up a Spinoff of Existing Cookies or Desserts
Try a spinoff. Crumbl is really into their skillet cookies right now (including Peanut Butter Cup Skillet and Snickerdoodle Skillet–yymmmmmm), so maybe thinking of another cookie in that series would be a win. Give it a think and see what you come up with!
What’s Your Flavor?
Share your fun ideas and hopes and dreams for Crumbl’s future lineups in the comments!
